There is no doubt that social media marketing is an incredibly powerful tool that is enabling companies, entrepreneurs and brands to engage and interact with more potential clients than ever before.
With so many different channels and platforms to syndicate your message, product and services, the opportunities for new client attraction and exponential revenue growth are limitless.
But, there is a catch.
Social Media Marketing for business owners, entrepreneurs and anyone who is actually offering a product or service needs to look at strategic social media marketing as an essential part of their overall business and sales strategy.
Using social media marketing sporadically to keep up to date with which one of your friends got married or had a baby is one thing. But a strategic social media marketing plan for serious business entrepreneurs is quite another.
The rabbit hole that many professionals and businesses can fall into is social media burnout. They start off strong, posting everywhere, making connections with key influencers, spreading their message and getting a strong following on the various platforms that they are on.
Great! Success, right?
Maybe, or maybe not.
What quite often happens is that this strong start quickly turns into full time work, both while you are at work, from your phone, on lunch breaks and when you should be spending quality time with your friends and family. You are determined to stay on top of it, keep posting, updating, adding new people, tweeting and retweeting and it ends up taking over your life.
You are no longer working on your business. You are working as a social media marketer and you do not even know what sort of ROI it is bringing in. It has taken over your overall business plan, strategy and life.
Even worse, you realize after a while that nobody is actually reading your tweets that were so carefully crafted. Nobody is following you back. And you are certainly not generating any new revenue. If anything, your sales are probably dropping off because you are no longer focused on your key revenue generating activities.
This is NOT what social media should be about in your business. If you can identify with any of this, I am here to help you. An effective and strategic social media marketing plan gives you a carefully planned, targeted and executed strategy, that can be done for you or your assistant, so that you can focus on the high level activities that actually generate revenue for your business.
More importantly, it gives you the power to be in control of your business again so that you focus on what you do best and get the maximum time off to spend on the important things and people in your life.
A strategic social media marketing strategy can be very simple, effective and time-efficient. Call NV Web Marketing today to set up an initial Double Your Leads and Revenue consultation to clear up your strategy, figure out what you want to achieve and how I can get you there.
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