Keyword targeting is an essential element of your web promotion strategy if you want your web site or blog to do well both in terms of getting found online and generating the right type of targeted leads, it is essential that you have performed keyword research and analysis, and keyword targeting before you go any further in creating posts, pages and content.
Having the right search engine optimization structure in place begins with keyword targeting and staying focused on those particular keywords for your web promotion strategy.
A good keyword targeting strategy essentially means that you are able to show up for the keywords that people are typing into search engines to find your product or service. If you do not have this in place, the search engines have no idea what your site is about and you will never show up on that coveted Google first page.
In the last post we discussed keyword research and analysis, brainstorming and categorizing. Now we will look at how to pick the right keywords to use, how to maximize keyword targeting from the list that you have built out.
1. Take your keyword that you think is highly relevant for what you want to rank for. For example, if you were a lawsuit loans company, the keyword would be “Lawsuit Loans”.
2. Use the Google keyword tool to see what the demand is for that keyword. If you can see that there is a good deal of people searching for this keyword, then it is worthwhile to try to rank for it.
Deciding on what is worthwhile and how high the demand should be is a matter of personal judgment, but just remember that you will be targeting a number of different keywords and it all adds up. Also, remember that the higher demand keywords also have higher competition, so you need to manage this and find the sweet spot – a keyword that has enough demand, but not too much competition, so that you CAN actually get to the first page without years of work.
3. The keyword research tool will give you a list of other related keywords, like lawsuit settlement funding, lawsuit cash advance, as well as ones that are useless and unrelated to your business – like payday loans or business loans.
Take your time during this process to eliminate the useless ones, pick out the great ones that you want to optimize for and add them to your list, under the categories that you have already created.
4. The next step is to determine the competition – how hard will it be to rank for this keyword. You will have a very hard time trying to get on the first page for something like “Weight Loss” – so the key here is to focus on LONG TAIL KEYWORDS, that do not have as much competition, yet sufficient demand, and stick with them.
Sure you may not get all of the traffic that “Weight Loss” is getting – but you would never be able to rank for that keyword anyway! It would be a complete waste of your time. It is best practice to focus on the keywords that you know you can get on the first page for, and if you have hundreds of them after a while, you are a winner.
5. Now take your primary keywords that you want to rank for and make a note of them. You will be using these for many different things – from optimizing each page to press releases, article writing, image titles, video titles and social media posting.
These keywords are the basis of your business and the way that people will find you online.
They are targeted, focused, highly relevant and will bring in the leads, clients and revenue for your particular business.
To get your laser focused keyword targeting in place, contact me for your initial Nail Your Marketing session. You will save yourself a great deal of time, frustration and confusion if you get your foundation right.